By Simon Sundberg, Interim CMO, SUMMETIX
As someone who frequently stays in hotels, I appreciate when a hotel goes above and beyond to make me feel like a valued guest—not just another booking number.
We are introducing SUMMETIX to hotels, training the tool to help hotels build guest relationships before arrival. The aim? To transform booking confirmations and pre-arrival emails into meaningful, personalized experiences.
Most hotels send generic emails throughout the guest journey. SUMMETIX takes personalization to the next level, automatically highlighting relevant activities and local events based on each guest’s timing and interests. By integrating with city-focused social media and other relevant information sources, automated emails now deliver a curated guest experience.
Here’s how it works:
- Before an email is sent, front desk staff receive a proposed message for quick review. With one click, it’s approved and sent.
- For instance, imagine there’s a major football match in Frankfurt in December. SUMMETIX, linked to the Eintracht Frankfurt schedule, automatically includes event details for guests staying during that time.
- It also considers interests that guests register with the hotel’s loyalty programme, and tailor recommendations accordingly.
Looking to streamline staff workload and build guest relationships before arrival? Reach out to us directly through our website or drop us a LinkedIn message.
